Anne-Marie Cano is CEO of iDalgo, owner of the Scorecast platform. She focuses on the key role that a prediction contest can play within a company.
Scorecast is a platform that allows you to organize sports prediction contests either among friends or within a company. It can be on recurrent football competitions, such as the Champions League, Ligue 1 or rugby such as the Top 14, Pro D2, but also basketball and handball and especially major events such as a World Cup and the Euro football.
The idea came from an observation. Before 2016, people were already making predictions and there was always someone who was bored to create an Excel file with formulas to calculate the number of points. Our goal is to organize these little prediction contests in a quick and easy way. It started with the web and we quickly set up mobile applications. The idea is to use this platform to test technological evolutions, to apply the concepts of gamification, to engage and grow our community.
Read " A brief history of Scorecast "
In the general public, more than 100,000 people play Scorecast all year round. The moment there are big sporting events, the attendance explodes. We had over 750,000 players during the 2018 World Cup. On the Scorecast Business side, that was over 350 companies. We think we can reach one million players and 500 companies for the next Euro 2021.
First of all, to put an end to Excel files for prediction contests and to allow companies to take advantage of a sports event to organize an internal animation. As early as 1998, France was performing well, so we followed the matches in companies. In the same way, this platform allows to create entertainment, an internal activation and a link between employees. An internal ranking in a company is not something common and it is even a "tool of terror" for the vast majority of employees! But here, it's all about pleasure, we create real moments of emotion and fun. The company always comes out a winner. With our platform, it has the opportunity to bring together people who don't know each other or know each other very little. This is even more true in the period of distance and teleworking that we are currently experiencing.
Thanks to iDalgo's team of journalists, we produce articles analysing the performances of the participants, i.e. the company employees, as if they were top-level sportsmen and women. Our teams have fun making the headlines about the huge performance of "Didier the accountant" over the last 3 matches or the domination of the "commercial pole" over the rest of the teams.
If you are a bank or a hypermarket, the "look and feel" is not the same. Personalizing means bringing the elements of the company's graphic charter inside, such as logos, colors or typography. It can also be the creation of dedicated pages with company messages, the company's Twitter account to bring a social wall or bonus questions that allow players to earn points thanks to questions related to the company's history for example. It becomes a completely personalized game in both content and form. The company and its employees will always have a great memory of it.
The strongest moment is when we distribute the awards to the winners. Afterwards, we always receive sincere thanks.