How Marca optimized its media strategy to acquire new users and sponsors


Date of the project

2018, 2019, 2021


World Cup 2018, Champions League 2019, Euro 2021

Number of employees


Country concerned


Context of the collaboration

Marca is the most important daily newspaper in Spain with 855,000 readers and one of the most visited websites with 5,000,000 unique visitors per month. In order to acquire new user accounts, build community loyalty and increase advertising revenues, Marca decided to work with Scorecast Business to set up a prediction contest for the 2018 Football World Cup.

The power of a medium combined with the quality of our platform

With a huge community, Marca has found the platform to create an attractive space for all players in its sector with Scorecast Business. A prediction contest during a major sporting event always generates a lot of enthusiasm among fans, who are always ready to show their ability to predict the future and pocket the resulting rewards. This excitement also makes sponsors happy when visibility spaces are open to them. The Scorecast Business platform allows Marca to bring all these people together for more than a month. 

Highlighting the strengths of Marca

One of the major assets of Marca is its team of famous journalists. The highlighting of this participation in the prediction contest (thanks to our VIP feature that allows to highlight certain players in the competition) is both a dynamic engine to mobilize a community that is eager to compete with the best and a guarantee of quality and commitment of the media for sponsors.