Société Générale

How Societe Generale created an animation dedicated to its VIP clients for the Rugby World Cup 2019


Date of the project



Rugby World Cup 2019

Number of employees

Approximately 100 guests per game, 100% registration, 95% predictions

Country concerned


The context

As a long-standing partner of rugby, Societe Generale has been involved with the various players in this sport for more than three decades, at both amateur and professional levels.

Societe Generale, Major Partner and Official Bank of the competition, accompanied the 48 matches of this World Cup. For some matches, the VIP lounges of the stadiums were used to invite the Bank's partners to experience the match in excellent conditions. In this context, Scorecast Business worked with Société Générale to provide a different prediction contest for each match.

A special service to meet Société Générale's needs

Before each of the 16 matches chosen by Société Générale, the stadium hospitality departments sent us the list of guests. Our teams were then in charge of creating the platform for the contest and creating an account for each guest. So when the hostesses welcomed the guests and after identification, they could collect the predictions and enter them via a tablet. At the end of each match, the winner was greeted by all the guests and of course rewarded.